It means that our sales staff is formally trained to offer the best service and the best information to assist you in your online shopping process. Its also the promise that we will treat your information with privacy and respect and that you will receive a quick response to your inquiries. Finally, it means that our website contains exclusive content, such as GM regional incentives, window sticker information and Goodwrench tips and tricks to help you make an informed decision on our products which you won't find on the "other guys" website. If you have any questions please do not hesitate to contact us!